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To avoid consumer confusion, Microsoft made the decision to drop the RT brand because the company failed to create a distinguishable brand with the Windows RT line of tablets, over that from Microsoft’s Windows 8 Surface. Microsoft had originally chose the Windows RT brand as a way to promote the fact that the software giant had their own ARM-based tablet. And moving forward, the upcoming Surface 2 launch will make Microsoft the industries sole supporter of Windows RT based tablets on the globe for this holiday season. Read the full story here.
