Microsoft and Windows Phone 7 have a friend in Kik, a cross-platform mobile communication app development company. When Kik launched their Windows Phone 7 app in June, growth for the iOS and Android platforms significantly increased.
They came to the conclusion that every registered user of the Windows Phone 7 Kik Messenger app was worth 2.53 users on the market. The Windows Phone market share is still only around 2 percent of the US market, but Android and iOS user growth grew 22 percent after the launch of the Windows Phone 7 app.